I lead design teams and design the products they ship — user flows, interfaces and the systems that hold them together, across fintech, betting and retail. Fifteen years of turning complex problems into experiences people understand at a glance.
Brand identity, packaging and campaign work from fifteen years across agencies and in-house teams. Product design case studies live on their own page.
Television commercials — art direction and creative direction for broadcast and digital campaigns.
Interfaces, flows and design systems for fintech, betting and retail products — designed with engineering teams and shipped across web and mobile. Each case covers the problem, the approach, and the screens it produced.
I work as a design lead: hands on in the file, and responsible for the team, the system and the handoff around it.
I manage designers and motion artists end to end \u2014 hiring, critique, and the standard the work is held to. At Novibet that meant brand and product consistency across 10+ markets; at Yodeck it means a team covering both product and marketing.
I build scalable design systems and guidelines rather than one-off screens, so product UI and campaign visuals stay one language and new work can ship without new design decisions every time.
I work close to engineering through handoff and implementation, and I use AI-augmented workflows to shorten the distance between an idea and something a team can review.
Hello, my name is Manos. I'm a design manager based in Athens, leading design teams and designing the products they ship — UX and UI, design systems, and the brand language around them — with over 14 years of experience behind it.
I've worked across agencies, fast-growing tech companies, and in-house creative teams, including roles at Yodeck, Novibet, Viva Wallet, McCann, and Ogilvy. My background combines UX and interface design, design systems, creative direction, and collaborative problem solving across digital products and multi-channel experiences.
Throughout my career, I've led multidisciplinary teams, developed scalable design systems, run critique and handoff with engineering, and delivered projects that balance strong visual storytelling with strategic business goals. I'm also deeply interested in innovation, AI-assisted creative workflows, and building experiences that are both engaging and outcome-driven.
I bring a collaborative mindset, strong communication skills, and a passion for turning complex ideas into clear and meaningful experiences.
Lead the design team, overseeing end-to-end creative direction for product and marketing. Pioneered AI-augmented design workflows, leveraging generative AI tools to accelerate ideation and asset production. Built scalable design systems and brand guidelines that unify product UI and campaign visuals.
Directed multi-channel creative campaigns across digital, social, and OOH. Managed a team of designers and motion artists, establishing brand consistency across 10+ markets.
Shaped the visual identity and campaign strategy for one of Europe's fastest-growing fintech companies. Led rebranding initiatives and produced high-impact assets for product launches and partnerships.
Conceptualised and executed award-winning campaigns for top-tier clients across FMCG, telecom, and finance. Mentored junior creatives and collaborated closely with strategy and account teams on integrated briefs.
Developed creative concepts and visual narratives for digital-first campaigns.
Created compelling visual storytelling for global and local brands under the Ogilvy network.
Handled end-to-end art direction for print, packaging, and brand identity projects.
Started career in a boutique agency, building foundational skills in layout, typography, and production.
Ermis Award
Young Lions
I'm currently open to Design Manager and Creative Director opportunities. Whether you have a project in mind or just want to connect — drop me a line.
manos.panagiotopoulos@gmail.com